Brand Overview: Where Playfulness Meets Sustainability

Founded in 2004 in Cornwall, UK, Frugi was inspired by the founders’ struggle to find organic baby clothing that fit over cloth diapers. What started as a small organic clothing brand has now grown into a global leader in sustainable kids’ fashion known for its vibrant colors, playful designs, and commitment to the planet.

Mission & Values

💚 To create fun, organic, and planet-friendly clothing for children.
💚 To minimize waste and environmental impact at every stage.
💚 To support fair and ethical production.

Eco-Friendly Practices & Certifications

✔ GOTS-certified organic cotton – soft, durable & free from harsh chemicals.
✔ Recycled polyester from post-consumer plastic bottles.
✔ Ethical manufacturing – fair wages & safe working conditions.
✔ Sustainable packaging – plastic-free & compostable.

Products & Specialties

🌟 Bright & playful organic cotton clothing for babies & kids.
🌟 Eco-friendly outerwear made from recycled materials.
🌟 School essentials – backpacks, lunch bags, and accessories.

Impact & Contributions

✨ Donates 1% of profits to environmental charities.
✨ Active in education initiatives on sustainability.
✨ Fair trade certified factories ensure ethical production.

Why Parents Love This Brand

✅ Super soft, colorful, and long-lasting fabrics.
✅ Perfect fit for cloth diaper babies.
✅ Sustainable from farm to finish.

Where to Buy & Final Thoughts

Explore Frugi’s fun-filled sustainable collections on their official website or ethical retailers worldwide.